Overview
Rockwall Ford, one of the largest and highest-volume Ford dealerships in the DFW metroplex, is seeking a proven Service Director to lead our fixed operations at the highest level.
This role is designed for a top-performing leader with a track record of delivering exceptional results in high-volume Ford environments. The ideal candidate brings deep expertise in Ford operations, commercial fleet service, and modern service technologies, along with the ability to drive profitability, efficiency, and customer satisfaction at scale.
Responsibilities
- Lead all aspects of the service department, including retail, warranty, and internal operations
- Drive high-volume performance, maximizing RO count, labor hours, and effective labor rate
- Build and expand Commercial Fleet Service operations, including Ford Pro initiatives
- Develop and maintain strong relationships with fleet and commercial clients
- Oversee full utilization of CDK, Xtime, and Ford systems to drive efficiency and accountability
- Own and manage departmental P&L, budgeting, and forecasting
- Deliver top-tier financial performance across customer pay, warranty, and fleet business
- Ensure exceptional customer experience (CSI) and retention
- Recruit, develop, and retain high-performing service teams (advisors, techs, managers)
- Establish a culture of accountability, urgency, and results-driven performance
Qualifications
3+ years Service Director or Fixed Ops leadership experience in a high-volume dealership
Ford dealership experience REQUIRED
Strong experience with:
Ford Pro / Commercial Fleet operations
CDK (DMS)
Xtime platform
Proven track record of delivering top-tier financial and operational results
Extensive experience managing large, high-performing teams
Deep understanding of fixed ops KPIs, technician productivity, and service profitability
Strong leadership presence with a results-driven mindset
In addition to competitive pay, we offer our associates the following benefits:
- $300,000 - $400,000+ annual earnings potential
- Performance-based compensation tied to departmental results
- Full benefits package (health, dental, vision, 401k, etc.)
- Opportunity to lead one of the top-performing Ford service operations in Texas
- Health, Dental, Vision, Life, and Disability insurance
- 401(k) plan with company match
- Paid Time-Off
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment with job training, provided equipment, and advancement opportunities
- Market-leading pay based on experience plus bonuses
- Structured, self-paced, and paid training opportunities leading to manufacturer and Group 1 recognition
- Pinnacle Awards Program
Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment may be contingent upon successful completion of a background check and/or drug screening.