Automotive Sales And Technical Instructor

Automotive Sales and Technical Trainer

Job Title: Automotive Sales and Technical TrainerDepartment: Corporate Training CenterLocation: Corporate Training Center, Irving TexasReports To: Training Director

Position SummaryThe Automotive Sales and Technical Trainer plays a crucial role within the Training Department, responsible for educating executives, category managers, and inside/outside sales teams at our customers, as well as counter personnel at store level and, to some extent, technicians. Additionally, this role collaborates with internal teams-including marketing, engineering, and product management-to provide insights on product enhancements, market coverage, growth opportunities, and customer needs.Key Responsibilities:Video Production

Script, shoot, and produce video clips used to educate automotive salespeople, counter people, technicians, and more.Appear in videos as scripted by marketing teamsEdit video and audio clipsMaintain studio and all recording equipment

Classroom/Online Instruction

Develop and deliver sales-oriented classroom training on:

Vehicle Control and Climate Control product categoriesService and technical issuesFeatures and benefits of SMP products, including competitor comparisonsSelling and presentation skills

Create and manage classroom props, displays, and handouts to support training programs.Lead classroom, online and workshop sessions for SMP sales teams and customer sales personnel.Design and facilitate advanced hands-on training for technicians at both the training center and off-site locations.

Sales Force Support

Develop customer-focused training materials, including Sales Clinics and Counterperson Programs.Provide technical guidance on SMP products and automotive systems.Conduct online training sessions for sales teams and customer groups.Lead week-long onboarding training sessions for new sales hires.

Professional Training Support

Host/Conduct virtual technician training sessions from the studio.Assist in developing training content and conducting needs assessments.Deliver in-person Pro Training classes for technicians in the Dallas-Fort Worth area as needed.Support remote technical training sessions as needed.

Customer Training & Support

Develop training materials and conduct sessions for installer customers focused on Climate Control and Vehicle Control products.Perform training needs assessments and surveys to refine curriculum for SMP and customer sales teams.Provide technical support and solutions for automotive repair challenges.

Additional Responsibilities

Support the Vehicle Test Center with product research, vehicle testing, and driving when required.Assist the technical support team with incoming calls as needed.Review and maintain Training Center resources, including tools and vehicles.

Qualifications & Requirements:

Strong presentation and interpersonal skills.5+ years of experience in sales or product marketing, with at least 2 years in a customer-facing role.Bachelor's degree in business or marketing preferred.Bilingual proficiency is a plus.Strong automotive technical knowledge.Excellent written and verbal communication skills.Proficient in Adobe Premiere or Davinci Resolve.Proficient in Microsoft Office with strong data analysis skills.Willingness to travel 10-15%.

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